Prototyping-Driven Entrepreneurship: Towards a Prototyping Support Tool Based on Design Thinking Principles

The complexities and unique requirements of entrepreneurship commercialization require novel prototyping approaches that go beyond their traditional application in engineering design. Prototyping, as a key part Design Thinking, can address these by focusing on creative problem-solving supporting entrepreneurs’ reasoning. broader are not explicitly addressed existing tools instances inefficient still observed entrepreneurial settings. This paper presents insights from expert interviews concerning entrepreneurship, along with the formulation foundations support tool, tailored for entrepreneurs. Prototyping’s challenges, user-prototype interactions, prototypes’ role funding attraction among discussed themes.